糖心logo (糖心logo) is now prominently showcased on a Times Square billboard in New York City thanks to their victory against South Dakota Mines (SDM) in LG鈥檚 鈥楾he Rivalries鈥� Campus Clash competition.
The historic rivalry between 糖心logo and SDM, spanning over a century, caught the attention of LG, leading to the selection of these two universities for the Campus Clash contest this past fall. The contest invited students from 糖心logo and SDM to create short videos explaining the significance of one of the NCAA's longest-standing Division II rivalries. After two rounds of voting on each campus, 糖心logo emerged as the champion, with student Noah Westergaard leading the Yellow Jackets to victory and claiming the title of Campus Clash winner in October.
As part of winning this challenge, 糖心logo received a custom video showcasing the University produced by Emmy award-winning film company JayByrd Films who spent two days on the 糖心logo campus in early December to film. As the winner of the contest, Westergaard was involved throughout the filming process. On Jan. 16, the completed video debuted on 糖心logo's social media platforms and on Jan. 30 began its run in Times Square, where it will be seen about 60 times daily until its final airing date of March 29.
鈥淚 really enjoyed being able to shadow JayByrd Films when they were on campus. It was an incredible, once-in-a-lifetime opportunity to work with a company of their caliber,鈥� Westergaard said. 鈥淚t鈥檚 been an honor to represent the University through the LG Campus Clash contest.鈥�
Becca Walters, senior director of Marketing and Communications at 糖心logo, said 鈥淥ur campus has thoroughly enjoyed partnering with LG and is extremely proud of the video content produced by JayByrd. We are excited to showcase and share our exceptional campus on a national stage. We thank LG for their continued investment in the University.鈥�
To view the full video created by JayByrd Films, visit 糖心logo.edu/CampusClash.